Creativefuel Group

The Creativefuel Group

A house of brands built for the internet.

Nine companies across media, marketing and technology. Each one runs on its own, and all of them run on the same network of 110+ IPs and 500M+ followers.

The companies

Nine companies. One network.

Scroll through the group. The form on screen changes with every company.

01Creator platform

Rupees

Your launch, posted by India's biggest creators.

Rupees is India's creator marketing platform. Films, shows, music and brands brief once, watch every post and every view come in live, and every creator gets paid on time.

Views delivered
6.4B+
Creators
5,000+
Products
Clipping, Direct
rupees.com

02Voice AI

Speech

Say it. Shape it. Save it.

Speech turns your voice into clear writing, a home for your ideas, and meeting notes you can actually use. Dictation, notes and a meeting notetaker in one app.

Does
Dictation, notes, meetings
Runs on
Mac, Windows, Android
Next
iOS
speech.si

03AI infrastructure

Rapid Router

One API for every AI model.

Rapid Router is an AI model gateway. One OpenAI-compatible API reaches Claude, GPT, Gemini and 550+ more models, with one key and one prepaid balance. Teams in India pay in rupees over UPI and get a GST invoice.

Models
550+
API
OpenAI-compatible
Pay in
Rupees or dollars
rapidrouter.ai

04Operating system

Jarvis

The system behind every campaign.

Jarvis runs the business side of the group in one place: plans, page inventory, bookings, execution, invoices and partner payouts. A campaign moves through it from the first brief to the last payment.

Runs
Plans, bookings, campaigns
Tracks
Inventory, invoices, payouts
Used by
Sales, ops and finance
In-house platform

05Workplace reviews

BeforeJob

Know a company before you join it.

BeforeJob is a workplace review platform where only verified employees can post. Reviews are anonymous by design, and no employer can ever pay to hide one or push it down.

Reviews from
Verified employees only
Identity
Anonymous by design
Employers
Cannot pay to hide reviews
Launching soon on beforejob.ai

06Entertainment media

MissMalini

Bollywood's original digital insider.

Since 2008, MissMalini has been the backstage pass to Bollywood, fashion and pop culture: exclusive interviews, live event coverage and celebrity storytelling. It joined Creativefuel in April 2025.

Since
2008
Instagram
6M followers
YouTube
693K subscribers
missmalini.com

07Reddit and AI search

One Motion

Where opinions form before they trend.

One Motion is the Reddit-first marketing agency for the AI era. It helps brands show up where people actually ask questions: Reddit, ChatGPT, Gemini, Perplexity and Google.

Known for
Reddit strategy, AMAs
Also
AEO, LLM-era reputation
Joined
August 2025
onemotion.group

08LinkedIn marketing

Subtle

Marketing that feels organic.

Subtle is the group's LinkedIn-first studio: branding, campaigns and reputation for founders, CXOs and senior leaders who want credibility without the noise.

Platform
LinkedIn first
Built for
Founders and CXOs
Launched
March 2026
subtle.company

09Storytelling IP

Scrawled Stories

Small stories that stay with you.

Scrawled Stories is the group's storytelling page: short stories, reels and posts written to be read in a minute and shared for much longer.

Format
Stories, reels, posts
Home
Instagram
Part of
110+ IP network
@scrawledstories

Figures as published by each company, October 2026.

How it fits

Three engines. One house.

01

Media

Audiences we own.

Publishers and pages with their own voice and their own audience, from Bollywood to short stories. Together they reach 500M+ followers.

02

Marketing

Platforms we master.

An agency for every place where opinions are formed: Instagram and YouTube with Creativefuel, Reddit and AI answers with One Motion, LinkedIn with Subtle.

03

Technology

Products we build.

Software for creators, teams and developers, built by the same people who run the network. Payments to creators, voice, AI models, operations and honest reviews.

9

Companies

110+

IPs in the network

500M+

Followers across the network

15,000+

Campaigns

600+

Brands

300+

People

The story so far

Born on a meme page. Raised by the internet.

  1. 2020

    It starts in Indore

    Creativefuel Private Limited is incorporated. It began as a meme marketing startup.

  2. Apr 2025

    Media joins the house

    Hasley India and Pataakha join, and MissMalini comes in the same month.

  3. Aug 2025

    One Motion

    A Reddit-first agency joins, bringing AMAs and answer engine work.

  4. Nov 2025

    More communities

    Recommendation Community and Music Community join the IP network.

  5. Mar 2026

    Subtle launches

    A LinkedIn-first studio for founders and senior leaders.

  6. 2026

    The technology side grows

    Rapid Router, Speech and BeforeJob join Rupees and Jarvis.

Work with the group

Make the internet yours.

Brands, partners, founders and people who want to build with us. One email reaches the whole house.

Mumbai Indore